I have spent twenty years working at a senior level across some of the most demanding environments in e-commerce and digital strategy — fashion, retail, D2C, B2B. I have managed marketing divisions, led large teams, handled significant budgets, and held my own in boardroom battles.

I am also a magical practitioner.

For most of my career, those two things lived separately. Then a difficult tenth-house transit forced me to face something I had been avoiding for five years — a deep dissatisfaction with my career and a pattern I kept repeating without understanding why. At the time, I was heading up the marketing division of a fashion brand. Something had to change.

The pandemic gave me the space to reassess. I used it to go deep into tarot, mysticism, energy work, Hellenistic astrology, Greek deities, and Jungian frameworks. What I found supercharged my commercial thinking.

The two worlds came together when I started using astrology and magical practice to make things happen in business — to understand what is a genuine structural problem, and what is simply a passing bad moon angle. That distinction alone changed everything.

That is what I bring to every session with you.